Spousal Conversion Kit

BEFORE YOU BEGIN
Before you begin your seven day quest to boat ownership, take an opportunity to go out on a friend's boat with a few people including your Significant Other (S.O.). This will give your S.O. a taste of ...

EDUCATE
Change your computer's homepage to www.DiscoverBoating.ca. The next time your S.O. logs onto the internet, they will be inspired by the beautiful boating images on Discover Boating's website. Then, you'll have your chance to educate your S.O. on the top five things you learned by browsing DiscoverBoating.ca ...

ACCESSIBLILITY
(It's so easy...)
Educate your Significant Other (S.O.) on how accessible the boating lifestyle is by pointing out that 80 percent of Canadians live within a one hour drive of a body of water they can boat on, and note that you live only one hour from somewhere you can enjoy boating ...

DINNER WITH FRIENDS
(Everyone's doing it...)
Plan for your dinner date with friends to be close to a boat dealership. Make sure that you pass the dealership both on the way to dinner and going home. On the way to dinner, subtly point out the dealership and the beautiful boats on display ...

AFFORDABILITY
(We can afford to own too...)
Visit Discover Boating's Budget Planner to print out information that shows how the costs of boat ownership compare to the costs of other family leisure activities. This is a great opportunity for you to personalize the expense of boat ownership ...

EXPERIENCE THE BOATING LIFESTYLE
(The breeze in your hair..)
Get your S.O. in the mood for a boat ride by purchasing them a boating related gift like a captain's hat or new boat shoes. Present the gift to them when you pick them up. Repeat the following statements on the way to your test ride ...

FUN FOR THE FAMILY
From DiscoverBoating.ca, email video testimonies of consumers who have already purchased a boat to your S.O. Videos of families enjoying the boating lifestyle and real people telling their story of boat ownership will help your S.O. visualize how boat ownership could change your lives too ...

MAKING WAVES
You have covered all of the bases except one - together time. Talk to your S.O. about not only all of family time you'll be able to spend together on the boat, but couple time as well. Boating, with the stars bouncing off the water and the cool night breeze flowing through your hair, can be a romantic night for two any night of the week ...