Event Kit
"WELCOME TO THE WATER" event materials.
A key objective for any Welcome to the Water event is to encourage existing boaters/customers to extend a warm Welcome to the Water invitation to their non-boater friends, so that they can experience a fantastic day on the water, courtesy of you and your organization. Read the details about how you can take advantage of these materials here ...
“Welcome to the Water”
Discover Boating Canada has announced an updated online "Welcome to the Water" event kit that will kick-off this summer. The program helps industry stakeholders host their own event to help welcome more people to the boating lifestyle with special “Welcome to the Water” promotional materials.
These materials are designed to add on to your existing events such as Customer Appreciation Days, Open House BBQs, Yacht Club Social Events, and so on. It's up to you whether you adapt your events to feature your boats or use your customers' boats to create a social event on the water. You can use our event checklist as a starting point and add your own activities to your Welcome to the Water event. We suggest anything from hands-on training and boater education, safety and skills seminars and obviously opportunities for those non-boaters to spend some time meeting other boaters and experiencing life on the water at your event.
Those who wish to create a “Welcome to the Water” event can access and customize a variety of online event templates that have been designed so that industry stakeholders are able to easily download templates, add their own company logos and event details to promote their event.
Be sure to get your event listed for free on DiscoverBoating.ca/WelcometotheWater. Please email [email protected] for details.
INDUSTRY MATERIALS - download these materials anbd use them to build and promote your event 
Download Welcome to the Water logos to add to your webpage
Use this event checklist and incorporate the elements that apply to your event (not all elements will be applicable to your specific event or audience so please adapt accordingly).
This social media promotion checklist provides some ideas on how you might use social media to promote your event and to engage your customers and guests in your event.
There are two version of invitation templates you can use. Use this Welcome to the Water branded Invitation template and customize it communicate details of your specific event. Use this easily co-branded Welcome to the Water Invitation Template to customize by adding your company logo to the top left of the document, as well as your specific event details. These are Word document so you will be able to easily adapt them for your needs. Be sure to add your logo to these invitations and update the content to reflect the event you are holding. You can also use use these invitations to send reminders to your guest list by updating the content.
Web Buttons
We encourage your to create a webpage to promote your event. Add one of these web buttons to your homepage and link it to your event webpage.
YOU'RE INVITED Button 1 YOU'RE INVITED Button 2
Web Banner
This banner is a standard size 728x90 jpeg file that you download. Be sure to add your logo, event name and date, and point this banner to your event page. You can use this to promote your event on other pages of your website or through paid advertising.
Press Release Template
Sending out an advisory to media outlets in your community is a great way to generate awareness of the Welcome to the Water event that your company is hosting. Adapt our Media Advisory template to create an advisory that you can then email out to select media contacts. To find media contacts in your area, look up local outlets that you would like to notify of this event. Many outlets have their contact information posted online. You can follow-up to your email with a phone call to ensure that they received your advisory and if they will be covering the event. For more information on how you can generate buzz to build rapport with existing and potential customers, please refer to our PR University .
GUEST MATERIALS
There are three customizable invitations that you can customize by adding your logo and event details. Provide these to your guests and encourage them to invite their non-boater friends to join them for a great day on the water at your event. These Word documents are easily edited and small enough for guests to email a Welcome to the Water invitation to their friends.
INSIDER TIPSHEETS
You can also provide these Insider Tips for guests to email and share with non-boaters who will be coming to the event. These are informative and light-hearted boater etiquette tipsheets.
If you have any questions, please don't hesitate to contact Tracey Hart ([email protected] or 905.951.4057) for further information or assistance.
