Webinars

Discover Boating webinars are industry specific and offer a quick and easy way to keep up with the latest marketing trends and economic conditions and learn first-hand from industry experts. Webinars are complimentary to stakeholders.

 

Completed Webinars

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Email Marketing Law in Canada has changed ... are you ready?

The NEW Canadian Anti-Spam Legislation (CASL) comes into effect on July 1st. If your business sends emails or texts from Canada or to Canada, CASL impacts you. 

This free 30-minute webinar hosted by Tracey Hart, Director of Marketing for Discover Boating Canada and presented by Lonnie Brodkin-Schneider of Miller Thomson LLP, a national Canadian law firm, covered the basic CASL requirements and how to ensure your marketing efforts are compliant. Learn best practices for your business, from gathering emails to sending marketing newsletters and more.  Brodkin-Schneider has considerable expertise in intellectual property and trade-mark law, including marketing, advertising, packaging and labeling and French language law.  She has key practice expertise in Canadian Anti-Spam Legislation (CASL) and is on the Miller Thomson, LLP national CASL advisory team.

All businesses sending commercial emails or texts from Canada or to Canadians must comply with the new legislation. 

To download the live recording, including a detailed Q&A at the end, please click HERE.

To download the slides from the presentation, click HERE.

 

Presented by:

Lonnie Brodkin-Schneider

Partner

Miller Thomson LLP

lbschneider@millerthomson.com

 

Tracey Hart

Director of Marketing

Discover Boating Canada

thart@nmma.org 

 

Creating a YouTube Channel for Your Business

Did you know that over 4 Billion videos are viewed every day on YouTube.com? YouTube has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers.

New to YouTube? No worries. Josh Chiles talks about YouTube —from getting started to using YouTube to achieve your business goals in this webinar from July 11, 2012.

In just one hour, you'll learn:

  • How big is YouTube? And why should I use it?
  • How to create a YouTube channel and playlists?
  • How to utilize videos available from Discover Boating?

To download the recording of this informative webinar, please click HERE

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers.

 

Using the New Discover Boating Lead System

The Discover Boating Lead System rolled out new enhancements, including an improved user interface; custom lead reports; ability to segment prospects by location, category; access to robust HTML email editor; and, comprehensive best practices guidelines. The platform is powered by FootSteps Channel Connect, ARI's new manufacturer lead management solution.

Webinar Highlights:
- Tips for using the new Discover Boat Lead Management System
- Best practices to convert leads to sales
- Email strategy – do’s and don’ts
- What’s included in the fulfillment package?
- Developing a phone contact strategy

To download the full webinar presentation addressing the Discover Boating Lead System for MANUFACTURERS, click HERE.

To download the full webinar presentation addressing the Discover Boating Lead System for DEALERS, click HERE.

Hosted by Bob McCann, Director of Education, at ARI, a 20-year sales education veteran and the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). As Director of Education at ARI, McCann has developed proven e-business sales processes to support the company's growing list of dealer and manufacturer clients in the marine, RV, powersports and outdoor power equipment industries.

 

Social Media Strategy: New Facebook Timeline Pages

To download the Facebook Timeline webinar program, click HERE for the recording.

Click here to access links to add www.facebook.com/DiscoverBoatingCanada apps to your business Facebook page.

Facebook Timeline is more than just a visual transformation of the site—it’s a whole new way for users to interact with pages. With Facebook Timeline, businesses aren’t simply sharing content; they’re sharing their story. And ready or not, your page will automatically get the new layout and design on March 30th.

Don’t wait! See what’s new and how to use the new design to your advantage. In just one hour you’ll learn about how Timeline will change your Facebook page and how to put it to work for your business. During the presentation we’ll cover the most important changes to Facebook business pages, including:

  • Design changes—see how your page will be updated and where everything is located
  • New private messages—how they work and how to monitor them
  • “Pinning”—what it is and how to use it
  • New Admin Panel—what’s here and other areas from which to manage your site
  • New “Star” a post—learn what it means to “Star” a post and why you should use this feature
  • Changes to the landing page, tabs, links and profile picture
  • The merging of Facbeook Page and Ad Guidelines

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com

 

Social Media Marketing: Twitter Basics — completed November 15, 2011

It’s no secret that the Internet and rise of social media have forever changed consumers’ habits. To be effective today, marketing must do more than push messages out—it must pull people in. How? Social media—and Twitter in particular.

Twitter has emerged as one of social media’s most effective marketing tools. It’s an incredibly useful communication tool and powerful new way to interact with your customers.

New to Twitter? No worries. Josh Chiles talks about Twitter —from getting started to using Twitter to achieve your business goals.

In just one hour, you'll learn the what, why and how of Twitter! During the presentation we’ll cover all the basics, including:

  • What is Twitter? And why should I use it?
  • Who can I reach with Twitter?
  • How to use Twitter
  • Followers, Following and Lists
  • What is @username?
  • The difference between RT — “retweet” and DM — “direct message”
  • URL shorteners
  • How to use Twitter apps and tools
 
This webinar was hosted by Josh Chiles of Engaged! on November 15, 2011.
 
Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Chiles started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com.
 
To download the third of three social media webinar programs, click HERE for the recording and HERE for slides.
 

 

Social Media Marketing: Building your Facebook Page – completed October 12th, 2011

Did you know that 65% of adults use Facebook? Or that 50% of Facebook users log on to the site daily?
 

Your Facebook page lets you reach individuals among the sites millions of users worldwide who are likely to be interested in your company. That’s great! But what happens next? How do you connect with—and even more important—keep fans? Well, as with any social interaction, you need to make a good first impression—you need to build a Facebook page that works.

This second webinar program in a three part series addressed building a Facebook page and tactics for success. During this hour program, you can learn how to build a Facebook page that attracts fans and keeps them engaged. The program covered:

  • How to build relationships with your fans
  • Posting viral content

  • Developing promotions and contests

  • How to acquire fans through Facebook advertising

The program was presented by Josh Chiles, CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com.

To download the second of the three part series, please click HERE
 

 

Social Media Marketing: Your Facebook Strategy – completed September 28th, 2011

Overwhelmed at the thought of jumping into social media marketing? Curious as to whether Facebook is right for your business? Looking for new ways to engage and excite your customers?

There's no denying that social media has emerged as a powerful marketing tool, which means Facebook, as social media's most popular site, is a force to be reckoned with.  The first of three FREE social media webinars discussed the growing importance of social media and how to incorporate Facebook into your marketing mix.  In just one hour, you can learn how to harness the power of social media and develop an effective Facebook strategy. The completed September 28th program covered:

  • Facebook facts—who is using it, how much time they spend there and more
  • Insight into the Facebook community—understanding users' mindset
  • Why you need a Facebook presence and how it can benefit your bottom line
  • How to build a Facebook landing page
  • The difference between good and bad content
  • What it means to "engage" users

Josh Chiles is the CEO of Engaged!, a social media firm that offers full service social media management and a powerful social media management dashboard for in-house teams. Josh started his career in the marine industry at Prince William Marine, the 2010 winner of Boating Industry Magazine’s Top 100 Dealers. But now Josh is on a mission; to help the marine industry successfully use social media to grow and strengthen their online communities. Josh also writes for Boating Industry Magazine about social media and will be speaking at the Marine Dealer Conference & Expo in November 2011. Learn more about Josh and Engaged! at www.StartEngaging.com

To download the first of three Facebook webinar programs, please click HERE