Customer Privacy Policy

Your privacy is a priority at Discover Boating, and we go to great lengths to protect it. We recognize your need to protect and manage any personal information you share with us. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information.

Information Collection and Use

There are situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you order a Free “Get Started in Boating” DVD, enter a Discover Boating contest or opt-in to receive information from boat manufacturers and/or dealers or magazine subscriptions. At such time, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences. In some cases, we also ask you to provide information for market research purposes to gain a better understanding of our customers and thus provide more valuable service.

Website Traffic

As most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time, and clickstream data.

We use this information, which DOES NOT identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.


As is standard practice on many corporate websites, uses "cookies" and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our website. And we use cookies to customize your experience and provide greater convenience each time you interact with us.

If you prefer not to enable cookies, please go to, which explains step by step how you can disable cookies. Please note that certain features of the website will not be available once cookies are disabled.

Information Disclosure

The National Marine Manufacturers Association (NMMA) is the sole keeper of the information collected on the website and any other program related to the Discover Boating campaign. This information is transferred to the United States for data processing.

When we disclose your information

We take your privacy very seriously. To help us provide superior service, your personal information may be shared with legal entities within the NMMA who will safeguard it in accordance with this privacy policy. We do not usually provide personal information to any party outside of the NMMA.  However, there are limited circumstances in which it is necessary to do so.   These third parties may include:

When we provide personal information to third parties, we give only that information that is required under the specific circumstances.  That information is used only for the purpose stated and is subject to strict terms of confidentiality.  These companies may help us process information, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with this privacy policy. Without such information being made available, it would be very difficult to have products delivered to you, receive customer service, provide us feedback, or access certain services , offers, and content on the website.

Additionally, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website.


By providing a checkmark in the box at the end of any entry form, you are providing us with permission to provide your details as required to a third party for fulfillment of products and/or services you request.


NMMA and Discover Boating take precautions to protect your information, including administrative, technical, and physical measures, to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. When you submit sensitive information via the website, your information is protected both online and off-line.

Managing Personal Information

If your personally identifiable information changes (such as postal address, phone or email), or if you no longer desire our service, you can contact us by sending an email to [email protected] to correct, update or delete/deactivate your personally identifiable information. Alternatively, users can contact us by postal mail at the contact information listed below.

External Links contains links to other sites. Please be aware that we, the National Marine Manufacturers Association, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Notification of Changes

If we decide to change our privacy policy, we will post those changes to this privacy statement. We will use information in accordance with the privacy policy under which the information was collected.

Contact Information

If you have any questions or suggestions regarding our privacy policy,
please contact us at [email protected] or at:

National Marine Manufacturers Association
14 McEwan Drive West, Suite 8
Bolton, ON
L7E 1H1

Privacy Officer

If you have any questions regarding our Privacy Policy, please contact our Privacy Officer at [email protected].