Discover Boating leads are very interested in purchasing boats, but may need to be handled differently than a typical lead from a manufacturer's website or boat show.

In fact, we prefer to call them “prospects” rather than leads. These prospects may have a longer purchase horizon and may need extra "hand holding" while shopping. It may not surprise you that these prospects appreciate test drive opportunities since many have little actual boating experience.

Discover Boating has compiled a set of "Best Practices" that will guide your sales team through the lead system process and help maximize your return from these prospects. 

Sections include:

• Prospect Management
• Best Practices for Manufacturers
• Best Practices for Dealers
• Discover Boating Lead System Tutorial

Download:

• Lead System Best Practices

For further questions on Discover Boating leads, please contact:

Discover Boating leads are very interested in purchasing boats, but may need to be handled differently than a typical lead from a manufacturer's website or boat show.

In fact, we prefer to call them “prospects” rather than leads. These prospects may have a longer purchase horizon and may need extra "hand holding" while shopping. It may not surprise you that these prospects appreciate test drive opportunities since many have little actual boating experience.

Discover Boating has compiled a set of "Best Practices" that will guide your sales team through the lead system process and help maximize your return from these prospects. 

Sections include:

• Prospect Management
• Best Practices for Manufacturers
• Best Practices for Dealers
• Discover Boating Lead System Tutorial

Download:

• Lead System Best Practices

For further questions on Discover Boating leads, please contact: