Review the most comprehensive research study conducted to date on First-Time Boat Buyers. Click the links below to read through the study or view the full study in video format, broken out by chapter.
Chapter 1: Introduction & Methodology
Chapter 2: The 6 Types of First-time Boat Buyers
Chapter 3: Gear Guys & Merry Mates
Chapter 4: Luxurious Leisurers & Water Weekenders
Chapter 5: Seclusion Seekers & Nautical Natives
Chapter 6: Their Path to Purchases
Chapter 7: Desire & Dream
Chapter 8: Decide & Do
Challenges of a First Time Boat Purchase
First-Time Boat Buyer Research (Full Length Video)