First-Time Boat Buyer Study

Review the most comprehensive research study conducted to date on First-Time Boat Buyers. Click the links below to read through the study or view the full study in video format, broken out by chapter. 



Chapter 1: Introduction & Methodology

Chapter 2: The 6 Types of First-time Boat Buyers



Chapter 3: Gear Guys & Merry Mates

Chapter 4: Luxurious Leisurers & Water Weekenders



Chapter 5: Seclusion Seekers & Nautical Natives

Chapter 6: Their Path to Purchases



Chapter 7: Desire & Dream

Chapter 8: Decide & Do


Challenges of a First Time Boat Purchase




First-Time Boat Buyer Research (Full Length Video)