Research & Education

Discover Boating released two studies this past year to help our industry stakeholders better understand not only the value of the web traffic we are sending them, but the different kinds of potential boat buyers that exist in the market today. 

  • The 2016 Discover Boating consumer campaign generated 764,000 visits from Discover Boating Canada's websites to boat brand websites and we set out to help quantify the value of those visits. A short video outlining how this traffic is benefiting your business can be seen in the Value of Web Referrals section.
  • Discover Boating conducted the most comprehensive research study done to date on First Time Boat Buyers. Our goal was to not only understand the first-time boat buyer and identify how they move from enjoying boating to becoming boat owners, but to better understand how we as industry can support them on their path to purchase. Visit the First Time Boat Buyer Research section to view the full study.